Club's Blog

This November, we celebrate two profound traditions—Día de los Muertos and Thanksgiving—each rooted in family, gratitude, and honoring the connections that transcend time. At Club Ninety Six, we are thrilled to share the beauty of these traditions with you, from our vibrant Day of the Dead altar to the warmth of gathering with loved ones. Discover the rich stories, symbols, and shared values that make these celebrations so meaningful. Keep reading below to immerse yourself in the heart of these cherished traditions!

October is here, and as we embrace the spirit of Halloween, it's the perfect time to explore the eerie and captivating legends of Baja California Sur. Though Halloween is an American tradition, the tales of ghosts, spirits, and mythical beings also resonate deeply with the people of our region. From the mysterious halls of Hotel California in Todos Santos to the haunting story of the ghostly pearl diver of the Sea of Cortez, and the age-old myth of the Cave of the Giant, these local tales have been passed down for generations, and have shaped the traditions and identity of Baja California Sur, offering a unique perspective on the supernatural. Curious to learn more? Click the button below to discover some of these stories and the rich folklore of our beautiful region.

Miraflores originated in the district of Rancho Viejo, the heart of farmlands in the Mission of Santiago. This region was once inhabited by Californian gentiles and pioneers, who developed the area through agriculture and livestock. By the second half of the 18th century, Miraflores played a significant role in the population process of the Californias, with the allocation of urban lots, cattle ranches, and farmland.

Before the arrival of Spanish colonists, Cabo San Lucas was home to the indigenous Pericú tribe, known as the Yenekamú. The first Spanish contact with this land occurred during Hernán Cortés’ explorations of the South Sea, now known as the Pacific Ocean. This marked the beginning of a rich history that would shape the southernmost part of the Baja California peninsula. In 1541, navigator Francisco Bolaños christened the cape as San Lucas, after finding refuge there during a storm on the feast day of the saint. Over time, both names–Cabo California and Cabo de San Lucas–began appearing on world maps.

Nestled in a lush, green environment, the Delegation of Santiago is a true oasis adorned with hundreds of palm trees. A short one-hour drive from San José del Cabo, this verdant community offers a picturesque contrast to the surrounding desert landscapes. Santiago’s sub-delegations preserve the culture and traditions of South Californian ranchers, blending beautiful scenery with the tranquil oasis and nearby beach. To fully appreciate Santiago's charm, plan to stay at least one night and immerse yourself in the daily life of a town founded 300 years ago.

Join us as we uncover the pivotal moments and enduring legacies that have shaped the vibrant identity of Los Cabos. We delve deeper as we journey through time, a new socioeconomic era unfolded in the early 19th century. With a drastic decline in the native population, Spanish immigrants, miners, merchants, and sailors emerged as prominent figures in the landscape. Against this backdrop, the Mission of San José del Cabo transformed, shifting its focus towards agricultural and livestock endeavors. By 1824, it began to serve as a town hall, and later, in 1830, San José del Cabo became a town, as described in the decree by Governor Mariano Monteverde.

This beautiful region, the southernmost point of the Baja California peninsula, has been an attractive destination in Mexico for many years. In contemporary times, the local municipality has been developing its hotel and tourism infrastructure with outstanding results for more than half a century. That’s why we would like you to bear witness to the greatness of Los Cabos, to tour and enjoy the diverse ecosystems of the area, from Cabo San Lucas and Miraflores to Santiago and La Ribera, without forgetting the historic center of San Jose del Cabo; to travel through your imagination and these little pieces of history, immersing yourself in the images and falling in love once again with the essence of this land.

As highlighted in one of our recent newsletter articles, the missions scattered throughout Baja California Sur stand as crucial landmarks in the region's development, both historically and in terms of tourism. Among these, the San José del Cabo Mission holds particular significance, with a special day dedicated to honoring the holy figure of St. Joseph (San José).

The peninsula of Baja California boasts a marine environment unlike any other, stretching over 600 miles from the cool California waters into the Tropic of Cancer. The diversity of marine life along this stretch is remarkable, varying from cold rocky kelp forests in the north to vibrant coral reefs at Cabo Pulmo in the south.

Every year, the beaches of the Sea of Cortez are adorned with hundreds of kites. We invite you to journey into Baja California Sur to discover why these settings have become favorites for kitesurfing enthusiasts.

Embark on a journey through the enchanting world of Baja California's holiday traditions. This season, our focus turns to the distinctive regional decorations that adorn local homes and spaces, celebrating the cultural diversity of this beloved town.

In Mexico, the celebration of "Día de los Muertos," stands as a time-honored tradition deeply ingrained in the country's cultural tapestry. Dating back over three thousand years to the indigenous civilizations of Mesoamerica. This cherished observance is a poignant tribute to loved ones who have passed away, a testament to the enduring connection between the living and the deceased.

The Baja California Missions hold the secrets of centuries past, and we invite you to explore their historical significance. The region boasts a total of 27 missions, but we've handpicked four that promise an authentic cultural experience:

• Misión de Nuestra Señora del Pilar - Located in La Paz
• Misión de Santiago de Los Coras - Located in Santiago Town
• Misión Estero de las Palmas de San Jose del Cabo - Located Downtown
• Misión Santa Rosa de las Palmas - Located in Todos Santos

On September 16th, Mexico celebrates its independence from Spain. In 1810 Miguel Hidalgo y Costilla, a catholic priest, initiated the call for Independence. It marked the beginning of the struggle for Mexico's Independence. Father Hidalgo's fate did not end well; he paid the ultimate price by sacrificing his life and was executed. The struggle was further championed by another priest, José María Morelos, who continued the fight. But he also met a similar fate. Eventually, a Spanish military officer turned insurgent, Agustín de Iturbide, played a significant role in Mexico's journey towards independence. Iturbide succeeded in securing Mexico's independence in 1821.

Miraflores according to legend, is a town known for the most beautiful women and toughest cowboys. In this story, we will be focusing on neither, instead talking about the unsung heroes–the organic farmers. Miraflores farmers have a rich history of specializing in growing the freshest organic tomatoes, cauliflower, sage, cucumbers, carrots, and squash blossoms.

The Original Robinson Crusoe; Selkirk, a Scottish Privateer, survived on an island south of Cabo from 1704 to 1709. After a dispute on board the ship with Captain Thomas Straddling, Selkirk asked to be left on the remote Juan Fernandez Archipelago islands with only a gun, bible, and few other necessities. Selkirk survived alone on the island for over five years.